Website Performance

5 Essential Core Elements

Website Performance

The Need for Speed.

The success of your website could be determined by it’s performance. Websites that are slow and difficult to load can be a major problem for businesses. According to Google, 53% of visits are abandoned if a mobile if a site takes more than three seconds to load.

Google is big on speed. It’s now a part of search ranking factors (core web vitals).


Nobody likes waiting .. .. for a page to load. Optimize your website for fast page loads on both mobile and desktop. Your visitors will appreciate it and your conversions will increase as your page speed decreases.


As page speed improves, bounce rate also improves


Website performance is a measure, using metrics like load time, page speed, and server response time, of how quickly the website responds to the user’s actions. Performance can be improved by reducing page load time and bandwidth usage. It is an important factor to consider when designing and building a website. The faster the website, the more likely it is that the site will be ranked higher in search engine results pages (SERPs). It also increases the likelihood of conversions, as visitors are more likely to stay on the site if it loads quickly.

5 ways to improve your website performance.

These are CORE requirements.

There are many more things you can do to improve speed, e.g. coding, themes, plugins but these provide the foundation for good performance.

1) Web Hosting

You get what you pay for. Invest in a quality web host with 24/7 support. Avoid cheap shared hosting and go for either a VPS or dedicated server. With a VPS or dedicated server you should get root access. This is the highest level of user permissions and with it you gain access to every part of your server. You can add, modify and remove as you see fit. In other words, you have absolute control.

2) Web Server

Three options, depending on your site traffic and budget.

Apache .. solid, reliable, can be used with Nginx proxy to improve website performance.

  • Apache is tied with Nginx with over a third of market share, 33.8%.*
    Companies reportedly using Apache HTTP Server in their tech stacks, include Slack, Delivery Hero, and LinkedIn.

Nginx .. fast performer, can handle large traffic volumes.

  • Nginx is leading is tied with Apache with over one third of the market, at 33.8%.*
    Companies reportedly using Nginx in their tech stacks, include Uber, Airbnb, and Pinterest.

LiteSpeed .. high performance replacement for Apache.

  • LiteSpeed Web Server has approximately 8.6% of market share.*
    Companies reportedly using LiteSpeed include Versa Products, Sourcebooks and Remit Training.

3) CMS

If your CMS uses PHP, use PHP-FPM (FastCGI Process Manager) to improve performance. PHP-FPM allows for fine tuning memory useage according to requests and children spawned.

4) Compression

Enable gzip on your server. Test your server to see if it supports the gzip compression algorithm.

Enable brotli on your server. Test your server to see if it supports the brotli compression algorithm .

5) CDN

Use a content delivery network to improve performance by caching your content, distributing it to data centers around the globe and serve it to your site visitors from the closest location.

Whether you’re an e-commerce site, a blog, or a social media platform, you need your website to be fast and responsive in order to keep visitors on your site and convert them into customers.

BONUS Website Performance TIP

If your web server is Apache or LiteSpeed, it’s common for permissions to be managed on a per directory basis using a .htaccess file. While this provides a lot of flexibility, it can negatively affect your website performance. The reason being that, depending on the request, the server may have to read each .htaccess file in multiple directories. This takes time and uses valuable server resources. A better approach is to include directives that might otherwise be in a .htaccess file directly in the server’s configuration file, httpd.conf. This way the file gets read only once upon request.

Check here for more website performance articles.

Feel the Need for Speed but need help? Schedule a quick chat to see if we can help.



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