Do you have a website that is ready for mobile business?

• 69% of smartphone users are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions.
• 61% of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location.
• 71 % of smartphone users say they’ve used a store locator to find a store location
• 48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content
• 70% of companies say that mobile has urged them to transform their businesses and experiences
• 51 % More than half of smartphone users have discovered a new company or product when conducting a search on their smartphones.
• 82% of smartphone users turn to their devices to help them make a product decision

Not having a mobile friendly site will hurt your business

• 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs (for example, to find information or navigate quickly).
• 40% will be less likely to come back to the mobile site or app
• 28% will be less likely to purchase products from the company in the future.
• 29% of smartphone users will immediately go to another company’s mobile site or app for what they need.

Source: Google: Micro-Moments: Your Guide to Winning the Shift to Mobile I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey A Mobile Moments Mind-Set: New Research Details the Benefits for Brands