Get the fastest leads with pay per click marketing (PPC)
Combine PPC with retargeting for maximum conversions
There’s no need to wait for leads while your SEO funnel is being built? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Get fast leads and traffic by using highly targeted pay per click advertising and gain the added advantage of knowing what converts and building that into your SEO efforts. Then use remarketing and let your banner ads “follow” your prospects even after they leave your website. Combine the fast results of pay per click marketing with the increased conversions of remarketing and the sustained power of SEO to explode your business.
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Pay Per Click
What We Do
Ad Spend Bracket
- Monthly AdWords Budget Range
- Represents the agreed upon, allotted monthly budget for the AdWords campaign
Account Setup and Research …. Build your PPC campaigns on the correct foundation
Website and/or Landing Page Analysis
AdWords Tracking Code Setup
Conversion Tracking works by putting a little snippet of HTML code on the page that users arrive at after they complete a valuable action on your site.
Ad groups creation
We will be creating the best possible ad-groups that are organized thematically to ensure that the campaign can be easily managed and optimized.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Keyword Bid Management
Number of keywords per Ad-group
Text ads can be shown on Google and across the Google Network, and are sometimes known as ‘sponsored links’ because the title links to your website.
AdWords Campaign Experiments (ACE Test)
Negative Keyword Research
We will be performing keyword research to create a list of the appropriate negative keywords that we’ll be using to filter out unwanted impressions.
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Keyword Matching Options
1. Broad match: keyword Allows your ad to show on similar phrases and relevant variations (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)
2. Phrase match: ‘keyword’ Allows your ad to show for searches that match the exact phrase
3. Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively
4. Negative match: -keyword Ensures your ad doesn’t show for any search that includes that term
With some options, you’ll enjoy more ad impressions, clicks, and conversions; with others, you’ll get fewer impressions and more narrow targeting. By applying the appropriate matching options to your keywords, you can best meet your ROI goals.
We will be setting the Geo-target of the campaign to ensure that the ads reach only your target market.
Part of our AdWords campaign management is ensuring that you get the best ads placement possible with the budget you have allotted for your campaign.
Campaign Monitoring and Analysis
Enterprise Level PPC Management Platform
Click Fraud Analysis & Support
Proper click fraud analysis & reporting is essential to reducing Adwords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
The monthly analysis and monitoring of this data enables the PPC Campaign Manager to recommend and implement further improvements to the account’s performance.
The ROI analysis report, which is customized based on your goals for the PPC campaign, is also included in the Enterprise Level Monthly Reports we will be sending you.
Traffic Statistics Analysis
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enables the PPC Campaign Manager to recommend and implement further improvements to the account’s performance.
Search Query Report Analysis
What’s the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to potential customers.
Google Analytics Tracking Code Setup
Here, we will be generating the necessary analytics tracking code that can be pasted to any page of your site that you want to track performance on using Google Analytics.
Analysis & Monitoring
Enterprise Level Weekly or Monthly Reports
Return on investment – or ROI – is the rate of revenues received for every dollar invested in an item or activity. In a marketing sense, knowing the ROI of your advertising and marketing campaigns helps you to identify which techniques are most effective for generating income for your business.