A Guide To Marketing Genius: Content Marketing
Contrary to what many SEO [Search Engine Optimization] experts might have you believe, backlinking schemes are not the most effective method for ranking in the search engines. While a “quality backlink” is never a bad thing, the best SEO tactic, which stands head and shoulders above the rest, is to produce quality content that your clients, customers and prospects find useful.
On average companies with blogs (i.e. more content) produce 67% more leads per month. [Tweet this stat]
60% of people are inspired to seek out a product after reading content about it. [Tweet this stat]
Here’s a very informative infographic from Demand Metric on how to use content marketing for your business