Category - Marketing
Get the EdgeCategory – Marketing
How to Create Your Branded Domain Name
Where to start Always try to get the .com extension. symbolics.com was the first .com ever registered and the .com extension is still preferred the world over. The first stop on the domain name search for your business is obviously the business name...
5 Ways to Optimize Your Local Brand
If you own a local business, being easily found in Google is essential for promoting awareness of your local brand and business. Once someone finds you via a local search, e.g. electrician Tampa, how you appear in search can be just as important. If someone doesn't...
How to Get More Customers for Your Business
First things First There's no such thing as free. You either pay for promotion or you pay with your time. Which is more valuable to you? Medium and expense vs. speed of acquisition DIY – do it yourself. Free but SLOWEST If you have more time than money you...
Facebook: Take Control of Your News Feed
How to Control Your Facebook News Feed Even if your business relies on Facebook, the first order of business for your business should be to minimize distractions. Even if you're only on Facebook for non-business reasons, it's surprising how many complain...
5 Small Brand Audits to Produce Big Results
5 Small Brand Audits to Produce Big Results Part of the Small to Big Series Your brand is composed of a number of elements. Some are highly visual while others reveal themselves in various other ways. Even if you're a solo entrepreneur, you have a brand. When your...
5 Top Tips for Marketing Your Local Business Online
Marketing Your Local Buiness Online Make sure your website is optimized for mobile Make sure your business NAP (name, address, phone number) is viewable on your website homepage "without the need to scroll" Include an "active" map on your contact page Make sure you...
Content Marketing [INFOGRAPHIC]
A Guide To Marketing Genius: Content Marketing Contrary to what many SEO [Search Engine Optimization] experts might have you believe, backlinking schemes are not the most effective method for ranking in the search engines. While a "quality backlink" is never a bad...
![How to Monitor and Protect Your Online Reputation [Brand] Using Free Tools](https://brianalawayconsulting.com/wp-content/uploads/online-reputation.png)
How to Monitor and Protect Your Online Reputation [Brand] Using Free Tools
Monitor your online reputation, including your own personal name, by taking advantage of these free tools. Become proactive by monitoring alerts focused on your personal name as well as your business name.
Do You Need to Rethink Your Offer?
How long has it been since you took a hard look at your offer – whether it’s a product or service? Breathe new life into an old offer by changing up your old offer and tracking results.
Promote Your Business Using a Press Release
Promote Your Business Using a Press Release.A press release used strategically can bring attention to your product or service, drive traffic to your website or blog and add to your sites search engine rankings by providing links back to your site or blog.
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