How long has it been since you took a hard look at your offer – whether it’s a product or service? Breathe new life into an old offer by
- adding something to it
- changing something about it
- renaming it
- redesigning the packaging
- re-pricing the offer
- changing the copy
Instead of putting one offer in front of your target market, place multiple offers, e.g. an existing offer and two new offers. Then track the response and conversion rates, drop the losers and scale the winners. Change your offer up and track your results to create new winners out of old offers.
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